23XI Project

In Spring 2024, I had the amazing opportunity in Livis Freeman’s Sports Communication course to work on a project for the NASCAR team, 23XI. We were tasked with coming up with an on-site activation for the team to gain a greater diverse audience. I served as one of the project managers for my team, Jump Start PR, and we came in first place! We had a blast developing the Rocky Mountain Rally: 23XI’s Season Launch and Super Bowl Bash and we couldn’t be more proud of what we came up with!